About me

I was discouraged and stuck. So I invented processes to revive my creativity.

Growing up I was mischievous and creative. I spent my days reading, daydreaming, and wanting to make movies. I escaped my rural hometown and went to university to study cinema.

Then in early adulthood I ended up working in tech and marketing. I got bogged down by the daily grind of commuting, tedious office work, and worries about the cost of living. I had no idea how to change my situation and felt like I was stagnating.

During that time, my partner set up a painting studio in a corner of our living room. I would get home from work feeling miserable and sit on the sofa, watching her paint. Gradually, the atmosphere of the room would shift from anxious and tired to almost sacred: hushed but exciting, dreamy and alive. There was a quiet sense that anything could be possible.

This creative atmosphere activated me, and I began to try to unstick myself: doing exercises developed by other artists, taking drawing and painting classes, and putting myself in the orbit of idols who quickly became friends and mentors. Soon creating became a habit. I was conducting interviews about my artistic heroes, making artworks and zines, editing books with people I admired, connecting to the excitement, uncertainty, and purpose of making.

But I didn’t stop the learning process. Instead I intensified it, inventing games and exercises to further elevate the creative process.

I started teaching others my methods and it grew into a coaching practice. I’ve worked with clients for over 14,000 hours, helping business leaders, writers, actors, and musicians get unstuck. I love seeing clients shift from stressed and overthinking to intuitive and resilient.

People come to me when they’re done feeling creatively drained, confused, and paralyzed by expectations. Together we create shifts that reinvigorate their process, changing how they approach and complete projects, and opening doors to opportunities they never realized were possible.